‘Welcoming’, ‘beautiful’, ‘home’ or ‘fandabbydozy’ – what word best describes Scotland for you?

After what has been an unprecedented year for the tourism industry, an invitation has been issued to the nation to tweet their #onewordscotland.

It’s part of a campaign by leading figures in the Scottish tourism industry to create a giant word cloud and raise awareness of the importance of the tourism industry to Scotland’s wider visitor economy. Organisers hope it will act as a subtle and fun reminder that tourism in Scotland is everyone’s business.

Starting today (1 January 2015), Scots and visitors, will be invited to tweet the word they believe encapsulates what Scotland means to them. The chosen word should be followed by #onewordScotland.

Since October, when the Tourism Minister Fergus Ewing was invited to put the first word into the cloud at the Scottish Tourism Alliance October Conference, hundreds of delegates and guests from various events, including the regional Scottish Thistle Awards finals, have been submitting their suggestions. Currently ‘welcoming’ has emerged as the most popular choice.

2014 has been a unique year for Scottish tourism with confidence within the industry high. However, it is recognised by all that to really capitalise on the success of 2014 it is important to continue shouting about and promoting Scotland to the world.