Initiated by PATA China and the PATA China Chapter, the new PATA China Responsible Tourism Awards were announced at the second China Responsible Tourism Forum in Shanghai in November.
The aim of the Awards is to inspire meaningful change from within the travel industry in China.
The rapid growth of domestic tourism in China makes responsible tourism practices a vital cornerstone of China’s visitor economy. The Awards have been launched as an incentive to protect natural and cultural heritage and help empower local communities in the tourism sector.
The Awards’ technology and social media partner Dragon Trail will assist in promoting the PATA China Responsible Tourism Awards in China via social media. It will also support the online awards platform using Tripshow.com. The Awards will also be promoted to the global travel and tourism industry and international media through PATA’s communication channels.
Through public voting on Tripshow.com, and judged by a panel of experts, the Awards recognize exceptional achievement in four areas: Sustainable Business Models; Giving Back to the Community; Innovative Responsible Tourism; and Creating Unique and Authentic Experiences.
The result of the public vote and the outcome of the judging panel will be announced at the PATA Annual Summit in Bangkok on April 25. Enhancing China’s best practices in responsible tourism, the Awards will contribute to PATA’s bigger strategic objective of societies embracing the complete visitor economy – the theme of the 2013 PATA Annual Summit this year.
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