When: Wednesday 17 April, 10:30am - 5:30pmWhere: MELBOURNE CONVENTION & EXHIBITION CENTRE, Victoria, Australia
Welcome to 21st century travel, where customers are not just always right, they also wield total control. These customers demand and expect high performance travel sites and quickly abandon those that fall short. As a result, travel professionals must keep pace with the rapidly changing trends of travel eCommerce.
Powered by Online Retailer, Australia’s #1 event for pure play and multichannel retailing, the eTravel Summit 2013 will focus on latest practices, tools and online strategies to gain all the cutting-edge social media and mobile intelligence, practical know-how, profitable contacts and deals you need to storm ahead of your rivals to be more efficient, effective, and profitable.
PROGRAM
10:30am Registration Arrival Tea/Coffee11:00am INTERNATIONAL KEYNOTE: Hyatt Hotels: A Vision for e-Commerce and Online Travel Innovation.
Presented by Bill Bernahl, Vice President eCommerce at Hyatt. The Internet is being reimagined daily with new devices, new standards, new market entrants, and new uses. Yet many of our sites are limited by legacy internet approaches. Hear how Hyatt has addressed these challenges and is positioning itself for the next waves of innovation by:
• Opening access to content
• Unleashing content creators and
• Creating flexible delivery platforms
11:40am How Qantas leverage Social Media and Mobile for a Loyal Community and Measurable Results
Presented by Michael Curry Digital Communication Manager. As an airline, Qantas strongly recognises and understand the impact of the new digital world in which we operate. With such a large number of our customers expecting more online, social media has become an increasingly important strategic focus at Qantas. Head of Internal and Digital Communications Jo Boundy will discuss how social media allows Qantas to engage with a range of audiences, build loyal communities, rapidly share information and take the flying kangaroo mobile.
12:20pm Clouds, Crowds & Customers: Transforming your Online Customer Service Experience
Presented by Phoebe Greenacre, Digital Marketing. Specialist, David Jones. (Previously Digital Marketing Manager, Contiki Holidays). When you consider contemporary customer service, social media has become the star of the show. Contiki & David Jones have directly connected to their fans through Facebook and Twitter, creating a new company + consumer relationship which has truly taken off. Learn how Contiki & David Jones have taken their social media to new heights and delivered digital service to customers that is out of this world.
1:00pm Lunch
2:00pm Online Marketing in 2013: Making Complexity Easy
Presented by Dan Seligson, Founder, CVR New York The online travel industry continues to present us with an increasing selection of choices and complexity. SEO, videos, marketplaces, mobile, social, apps, retargeting and tablets? Let alone the old time favourites: website development, design and email! In this discussion, Dan Seligson provides a realistic view of marketing optimization in a wild world. Get practical tips to create an online strategy, and then distil it to a simple tactical plan that will earn profits and keep your team on point. Key Takeaways:
• Learn to create an online marketing strategy that will be simple and effective.
• See how to evaluate online opportunities quickly and intelligently.
• Review changes in the online marketing landscape and see what they mean to your business.
2:30pm Australian Case Study – How I Made a Million Dollar Travel Website from Scratch
Presented by Richard Eastes, Director, Vroom Vroom Vroom VroomVroomVroom is Australia’s #1 car rental aggregator and is rapidly expanding into UK, USA and Europe. They are winners of numerous awards including Deloitte Technology FAST50, 4 years in a row, Asia-Pacific Deloitte Fast 500 award and Smart50 Company Award, 3 years in a row. Learn practical tips and tactics from Richards passion for Search Engine Optimisation and how this Aussie built a $50million dollar company from his local base in Brisbane.
3:00pm Panel Discussion: Demystifying the Online Travel Industry Value Chain
Speakers: Phoebe Greenacre, Contiki Holidays Australia; Renee Waliker, GoDo; Dan Seligson, CVR New York; Andreas Lihv, Expedia Media Solutions A consumer searches for a holiday through a metasearch engine. The meta-search engine refers the end user to a preferred list of OTAs. The consumer interacts with an OTA which sends notifications to a technology provider such as a GDS. The technology provider then has to speak to a wholesaler and/or ticketing provider who in turn speaks to flight companies or hotels…Is the process of buying travel too convoluted? Is the pie really big enough to serve all stakeholders in the online travel sector? The online travel industry relies on an
established set of highly choreographed relationships that previously granted efficiencies. The industry needs to ask itself whether the old offline relationships are still valid or are they now an expensive and cumbersome drag on the value chain. Is the business of buying travel outdated? What innovations exist to overcome payments problems in the industry? Is dynamic packaging the answer? This panel session will discuss these questions and where the future of the online travel industry lies.
3:30pm Afternoon tea
4:00pm INTERNATIONAL KEYNOTE: Online Travel Media & Selling Travel Online
Presented by Andreas Lihv, President, Q Structure LLC What is in the future of Online Travel Media? What are the Mega Online Travel Agencies Expedia, Travelocity, Orbitz & Priceline doing and what do they have in the pipeline going forward in the media space. What will work for you? Andreas will take you full throttle into new and interesting business models for the online travel vertical including new entrants in the Online Travel Agency mobile & social space, the new frontier everyone is racing for today. Key takeaways;
• How to increase conversion & sales with the right media solutions
• Increase sales as a result of a well-executed media plan
• Case study on Expedia Media Solutions social and mobile strategy
4:30pm Australian Case Study – GoDo & travel.com.au
Proving Social Media ROI can exist for both established and start up brands Presented by Renee Welsh, CEO, GoDo and Travel.com.au GoDo does for activities what Wotif.com did for hotel rooms. It provides thousands of activity suppliers the opportunity to publish in real time their availability, giving them instant marketing opportunities via more than tourism distribution partners, such as Wotif.com, lastminute.com.au, Virgin Australia and Travelzoo. Successfully engaged in Pinterest, Facebook , Twitter, YouTube and Google+, with GoDo named as one of the top ten TRAVELtech website in 2012, General Manager Renee Welsh will share with you GoDo and travel.com.au’s future engaging customers via new media and allow them to meet their mission of encouraging people to enjoy life and make the most of their leisure time from anywhere in the world.
5:00pm Post-Summit Networking Reception
REGISTER NOW FOR YOUR eTRAVEL eSUMMIT PASS
MEMBER RATE $295* STANDARD $425
LinkedIn Members of eTravel Australasia Join our LinkedIn Community to gain access to our special member rate booking code “Our online community offers connection points through the online experience which is constantly being refined via your feedback. eTravel Australasia is a community of likeminded individuals who are looking to network and engage in top level interaction and opportunities at eCommerce expos and events. If you’re an e-commerce manager, travel professional or online practitioner looking to grow your business and interact with other specialists, then our linked in community offers a unique range of opportunities for you to connect with likeminded industry professionals.”
eTravel Summit 2013:
This summit will feature the latest practices and tools to engage with online travellers to achieve your e-commerce potentialAttending this summit will enable you to:
• Learn how social media and mobile are disrupting and influencing traveller purchase behaviour
• Understand how to differentiate your digital offerings according to disparate devices and online customer behaviour
• Know where to invest! Learn which devices, channels and platforms are most popular amongst your target markets and which will yield the highest ROI for your brand
• Understand how online can be used as the ultimate competitive weapon to differentiate your brand, offer incredible customer experience and add real value
• Capitalize on social customer data to drive greater personalization, relevance and loyalty
• Effectively manage and integrate social media and marketing internally
• Hear top tips on making the most from the convergence of social, mobile and local media
EXPO:
There is no better place for digital professionals to research and discover online technology, solutions and services. More than 60 companies will fill the show floor, making it the largest display of services and technology for the online industry. eCommerce MLB Expo complements your Summit experience by providing exhibitors, who demonstrate the latest technology advancements and service offerings under one roof.
MORE INFORMATION VISIT:
www.ecomexpomelbourne.com.au/summitFor all Registration enquiries
please contact ALLI REED – Conference Co-OrdinatorT: +61 (02) 9422 2784 F: +61 (02) 8026 8328 E: alli.reed@reedexhibitions.com.au
For all Sponsorship and Exhibitor enquiries
please contact SINEAD KAVANAGH – Account ManagerT: +61 (02) 9422 8649 E: sinead.kavanagh@reedexhibitions.com.au
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