Dubbed the 35 Million
Directors Project, genuine Canadians contributed videos, photographs and
portraits of all that makes Canada a fun and unique destination.
"No one knows better than
Canadians how to show off this country," said Greg Klassen, CTC senior
vice-president of Marketing Strategy and Communications. "That authentic
perspective provided us with the fresh and personal glimpse of the Canada we
were looking for, one that comes from our roots and is real.
"We're keeping the
momentum going by connecting with communities across Canada and asking them to
share the video with their friends and family abroad, extending the invitation
as widely as possible."
More than 8000 videos and
photographs poured in, following the CTC's call-out to Canadians for
user-generated content, shot on devices like smartphones and personal cameras.
These real-life portraits
reflect the true essence of Canada, including beautiful landscapes, food (and
more food), bears - and bare feet. Professional directors worked with the
content to produce the final, polished result.
The video is being rolled out
through social channels, as well as being featured on the front page of all
CTC's international websites, sending consumers an authentic invitation from
Canadians.
Tweet #exploreCanada: http://ow.ly/eGjfo
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