Saturday, 30 July 2011

IKEA Opens China's Largest Store in Shanghai

IKEA opened its first store in Shanghai 13 years ago. The store has become so successful that the store is always crowded, and the car park can not cope with all the shoppers. To alleviate the problem, IKEA opened a new additional store in Shanghai on 23 June in Beicai Town, in the Pudong district. Beicai town is one of the key areas for commercial development in Shanghai’s next Five-Year Plan.

It is the largest IKEA store in China, and the second largest IKEA store in the world, the largest being in Skarholmen near Stoockholm in Sweden. The store will have 60 display rooms, a 760 seat cafeteria, and and have 2,000 car park spaces.

Gillian Drakeford, IKEA China's Retail Manager, said“The passenger flow in [Shanghai IKEA] Xuhui ranks the third in all IKEAs worldwide, and it is impossible to handle more customers.The congestion and huge lines in the store and the lack of parking space have made it difficult for our customers to experience better services. This is why Shanghai needs a second IKEA.”

A third IKEA store is also planned for Shanghai.

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