Sunday 10 December 2023

Where the World Wants to Live: The Most Popular Cities for Moving Abroad

Back in 2020, at the height of the COVID-19 pandemic, we noticed an increase in searches for moving abroad from people looking to alter their lives on a grand scale and take the leap of living and working in an entirely new country.

Our research revealed that Canada was the preferred relocation country of choice around the world, and the findings we shared proved so popular, this year we wanted to dig a little deeper. So where our 2020 study focused on our preferred countries, this time we’re looking at the most popular cities around the world that people want to move to.

Over the last three decades, there’s been a continued increase in international migration, with the latest stats showing that an estimated 281 million people live in a country other than their country of birth as of 2020 — 128 million more than in 1990, and the equivalent of 3.6% of the global population.

Using a similar methodology to our previous study, we analysed Google search volumes for the phrase ‘move to [city]’ for 164 countries around the world, and created an overall ranking based entirely on how many countries prefer a move to a specific city above all others.

But which are the most popular cities for people looking to live overseas? Are employment prospects and generous salaries more important to people than guaranteed warm weather or a solid, growing infrastructure? This is what we learned...

Which are the most popular cities for moving abroad?

The overwhelming favourite of the countries and cities we analysed was sunny Dubai, which topped the wish lists of an incredible 60 countries, including Canada, the United Kingdom and the US.

City     Number of countries that want to move here most
1.         Dubai 60
2.         Miami 12
3.         Paris 10
4.         New York City 8
4.         Madrid 8
4.         Singapore 8
7.         London 6
7.         Brussels 6
9.         Toronto 3
10.        Washington DC, Buenos Aires, Christchurch, Quebec City, Bogota, Portland, Vienna, Phoenix, Chicago 2

Known for its ultramodern architecture, lively nightlife scene, year-round sunshine and plentiful employment opportunities, Dubai is clearly viewed around the world as an incredibly desirable place to live with its population having risen by almost 100,000 during the 12-month period between 2022 and 2023. For anyone wanting a fresh start in a new city where it's easy to meet and make friends from all corners of the world, Dubai appears to be the ideal relocation destination.

However, those in the United Arab Emirates themselves were found to be angling for a move to Singapore, another city featuring in our top ten list and known for its varied community of expats, and vast array of job opportunities. Other popular options included Miami, known by locals as ‘The Magic City’, Paris, New York City, and Spain’s capital Madrid.
* Mehta, Vaibhav at Vaibhav.Mehta@edelman.com

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