Saturday 1 May 2021

Three travel voucher campaigns under way

Queensland’s Holiday Dollars program is now in full swing, with three campaigns for Cairns & Great Barrier Reef, Brisbane and the Whitsundays currently being delivered.

Combined, the campaigns offer Queenslanders 51,000 travel voucher discounts on tourism experiences in the regions most impacted by the loss of international visitors.

The draw for Brisbane Holiday Dollars vouchers is currently open, with more than 83,000 Queenslanders already completing their registration in the hope of securing a $100 voucher to be used for accommodation and tourism experiences in the wider Brisbane region over the coming months.

The Whitsundays Holiday Dollars campaign is set to kick off next Tuesday, where people already in the region can claim a $200 voucher from local outlets to use towards tourism experiences like trips to the reef, Whitehaven Beach and touring the Whitsunday Coast.

Also kicking off next Tuesday is a boost to the Cairns Holiday Dollars campaign, where 5,000 vouchers worth $200 each (inc. GST) will be distributed to people already on holidays in the region using Facebook’s audience targeting tools. The instantly downloadable voucher codes can be used for bookings immediately, through to 25 June.

Planning for a campaign for the Gold Coast is under way.

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Website: www.theholidayandtravelmagazine.blogspot.com.au

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