The campaign, which aims to inspire Queenslanders to explore the very best of their own backyard, will target holiday visitors and those travelling overnight to reconnect with friends and relatives.
The Good to Go campaign will run across print, social, digital, radio, television and out-of-home advertising kicking off from today and focusing on driving visitation during the June/July school holidays. TEQ has also partnered with several retail distribution partners to provide significant offers.
Queensland musicians Busby Marou, who provided the soundtrack to Queensland's incredibly successful Beautiful One Day, Perfect The Next relaunch, make their return to support tourism across the state and will feature in and provide the soundtrack for the 'Good to Go' campaign.
The campaign, while initially targeted at Queenslanders and intrastate travel, has been designed to extend interstate in future.
Queenslanders will be encouraged to get outside again, immerse themselves in our natural wonders, and reconnect with those closest to them.
A core message of the campaign is built on the premise that Queensland's tourism industry is open, ready to welcome visitors and is following COVID Safe practices. Businesses will be able to display the 'Good to Go' stamp if they have the required COVID Safe documentation in place.
Businesses can also work with TEQ's Industry Media Agency for Tourism and Events (IMATE) to access paid media packages to leverage TEQ's campaign media buy and maximise opportunities to convert bookings.
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