In 2011 the Pacific Asia Travel Association (PATA) will celebrate 60 years of building tourism with a year-long campaign of events and activities.Taking the theme ‘Building Tourism. Past. Present. Progressive’, the focal point of these celebratory activities will be the 60th Anniversary and Conference, 9-12 April, 2011 at the China World Hotel, Beijing. Bringing together more than 1,000 delegates from Asia Pacific’s travel and tourism sector, this represents a unique opportunity for key decision-makers to discuss and debate some of the major issues shaping what is now the fastest growing tourism region in the world (PATA predicts international arrivals will hit 530 million by the year 2020).
The line-up of speakers and conference sessions will inspire delegates as they consider some of the new realities of the travel and tourism industry, including changing demographics, new technology, civil aviation, distribution challenges, as well as neethe to embrace environmentally responsible practices.
PATA’s premier media partner CNN has graciously sponsored anchor and correspondent Richard Quest, host of Quest Means Business and CNN Business Traveller to moderate Plenary 3: New Realities of Travel. Bringing his famously inimitable style to the conference stage, this promises to be an exciting and dynamic session.
Six decades ago a group of enthusiastic tourism professionals sought to realise the vast, untapped, potential of Asia Pacific tourism. PATA now celebrates its 60th anniversary, and looks forward to the next 60 years.
For more information, please email PATA60@PATA.org or visit our 60th Anniversary website www.PATA60.org
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