Outdoor Continues To Blaze Trails

The green trend continues to grow, as more and more people discover the pleasures of the great outdoors. The remarkable growth in outdoor recreation and holidays in recent years is likely to continue in the current business year. Accordingly, the industry’s interest in exhibiting at the European Outdoor Trade Fair (14 - 17 July, 2011, in Friedrichshafen, Germany) is greater than ever. With more than 660 registrations (6 per cent more than last year) from 38 countries, the leading international trade fair of its kind is experiencing unprecedented demand for exhibition space.

"We keep climbing higher,” says Klaus Wellmann, CEO of Messe Friedrichshafen, looking forward to the 18th edition of the leading international trade fair OutDoor. "All of the industry’s top players have already confirmed their attendance. Many established companies will be represented with expanded exhibition booths in 2011, and new companies as well as renowned names will be on hand for the first time at the trade fair on Lake Constance.” These include American clothing and running shoe manufacturer Pearl Izumi as well as Adidas Eyewear, both of which will take part as exhibitors at the trade fair for the first time with their own booth concepts.

The organisers are also seeing greater demand in the climbing area. "The run on climbing halls B2 and B3 has been remarkably strong this year,” says OutDoor project manager Stefan Reisinger. "Trade visitors can look forward to an expanded offering in the areas of climbing and alpinism.”

The OutDoor Conferences, which took place for the first time last year, will also be part of the trade fair in 2011, ensuring a lively exchange of information in the conference rooms as well as at the exhibition booths. Last year’s Early Morning Breakfast events were particularly popular among attendees, and this year they will once again offer a variety of topics and workshops in the mornings before the trade fair opens.

For further information, go to the European Outdoor Trade Fair website  http://www.outdoor-show.com/od-en/