Visit Portugal has launched #It’s not tourism - it's Futourism

The #It’s not tourism - it's Futourism campaign will ‘inspire people to take an active role in the changes that tourism needs, in Portugal and around the world’. 

This campaign is aligned with the Portugal’s 2027 Tourism Strategy that is geared to the country to leading the tourism in the 21st Century. 

In doing Visit Portugal is aiming to create more inclusive, sustainable, and responsible tourism. 

Portugal’s top priority markets are Spain, the United Kingdom, France, Germany, the USA and Brazil. 

Between January and October 2023, Portugal welcomed a record 26.3 million visitors (+13.7% compared to 2022) resulting in 68.5 million overnight stays (+11%). 

With its mild climate and an average of 3000 hours of sunshine a year Portugal is a southern European country on the Iberian Peninsula, bordering Spain, and with Lisbon as its capital. 

It also includes the Madeira and Azores archipelagos in the Atlantic Ocean. 

Its location on the Atlantic Ocean gives it some 850 kms of beaches with those in the Algarve's providing a major lure. https://youtu.be/pH_ex7KTplE 

* www.visitportugal.com 

* Ana Paula Almeida at ana.paula.almeida@turismodeportugal.pt