TOURISM RECOVERY PACKAGE IN NSW

Research shows that the recovery of communities following significant disasters may take years.

This is why the NSW Government, through Destination NSW, has developed a comprehensive multi-staged plan that has been informed by consultation with the tourism industry, industry associations and the six Destination Networks.

In addition to the launch of the Now’s The Time To Love NSW campaign, the first phase of the program includes:

• $1 million regional events program to support existing flagship events and a new stream to support 'micro events'
• Joint marketing campaigns with major industry partners to build on the #RecoveryWeekend activity currently in market
• Extensive social media and marketing activity showcasing the entire state
• Targeted publicity and hosted media programs for domestic and international markets
• Capability building programs including upskilling for tourism operators

Further information about co-operative marketing programs, regional event funding and tourism business development programs will be available in the coming weeks.

For updates check the Destination NSW website and follow Destination NSW on LinkedIn, Twitter, Facebook.

#destinationnsw #recoveryweekend #TheHolidayandTravelMagazine