#RECOVERYWEEKEND in NSW

Destination NSW has been actively supporting the tourism industry in recent weeks through ongoing social media, marketing, partnership and publicity programs.

This activity centres around the concept of a #RecoveryWeekend – a practical way for people to show their support for bushfire or drought affected communities by booking a holiday in Sydney or regional NSW.

By staying 'local' and spending 'local', holidaymakers, day-trippers and those visiting family and friends can feel good and do good at the same time.

#RecoveryWeekend activity includes:

• Partnership campaigns with Qantas Airways, Accor, Webjet, TripAdvisor, Flight Centre and Tigerair that launched in market this week driving consumers to book a #RecoveryWeekend in NSW. Check out the deals on VisitNSW.com
• Coverage on morning TV program, Studio 10, that was secured by Destination NSW and included live crosses to Huskisson/Jervis Bay, Southern Highlands, Thredbo, Tumbarumba, Canowindra and Cowra
• An upcoming week of coverage on TODAY Show with weather crosses from Port Macquarie, Hunter Valley, Blackheath, Ulladulla and Merimbula. Additionally TODAY Show and TODAY Extra will broadcast their entire shows live from Bateman’s Bay on Friday 14 February
• Active pitching to domestic and international media resulting in 445 items of media coverage encouraging travel to NSW
• Close to 100 posts across consumer and corporate social media channels featuring #RecoveryWeekend

#Destination NSW #recoveryweekend #TheHolidayandTravelWeekend