Destination NSW, the State’s tourism and major events agency, launched a series of domestic partner conversion campaigns this week with offers from Qantas Airways, Accor Hotels, Webjet, TripAdvisor, Tigerair and Wotif all in market this month.
The campaigns, which are matched dollar-for-dollar by industry partners, encourage visitors to book a #RecoveryWeekend in many of the state’s favourite destinations including areas previously affected by bushfires. See the deals at VisitNSW.com.
Destination NSW created the #RecoveryWeekend hashtag as an easy call to action: the best way the public can practically support bushfire-affected communities is to visit a regional town and spend locally. Feel good and do good by taking a recovery weekend in NSW.
This concept is also integrated into Destination NSW’s PR activity, with the agency securing flagship television coverage nationally.
Broadcasts commenced this week with morning program Studio 10 the first to showcase tourism operators in NSW regions. Reporter Narelda Jacobs has been travelling across the State to explore towns that are open for business including Huskisson/Jervis Bay, the Southern Highlands, Thredbo, Tumbarumba, Canowindra and Cowra.
Next week, the TODAY Show will broadcast weather updates in Port Macquarie, Hunter Valley, Blackheath, Ulladulla and Merimbula. Additionally, the TODAY Show and TODAY Extra will broadcast their entire shows live from Batemans Bay on Friday 14 February.
COVERAGE FAR AND WIDE
Since the start of January, Destination NSW’s PR team has been busy pitching bushfire recovery stories, so far generating 445 pieces of media coverage for NSW.
Highlight coverage includes:
- Good Food: How your fork (and esky) can save Australia after the bushfires
- Strait Times (Singapore): Don’t cancel – blue skies will return Down Under
- Family Traveller (UK): New South Wales bushfires: How to help
- Australian Traveller: On a starfari in Australia's first Dark Sky Park
- Stellar Travel: Across the outback (print)
- The Canberra Times - Explore: Keeping the Love Alive - New South Wales (print)
Destination NSW has further amplified its push to drive visitation across NSW by using the hashtag #RecoveryWeekend on close to 100 consumer and corporate social media posts.
Stay up-to-date and play a role in Destination NSW’s bushfire recovery efforts by sharing and amplifying posts on the following channels:
VisitNSW.com consumer pages: Instagram, Facebook, Twitter
Destination NSW corporate pages: LinkedIn, Twitter, Facebook
Destination NSW corporate pages: LinkedIn, Twitter, Facebook
#RecoveryWeekend #NSW #TheHolidayandTravelMagazine #goodfood #straittimes #familytraveller #australiantraveller
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