Seriously Imminent

• Blasting the PR the Predictions of 2019

You didn’t have time to read all the PR predictions (#PRedictions) for 2019? Don’t worry. Here’s a quick machine gun blast – a summary of the summaries:

PR parameters: The power of PR professionals to drive engagement on social, build links and boost search rankings will grow. PR companies that use sophisticated measurement metrics will secure larger budgets. 

Specialist skills will increasingly empower freelancers in PR. The PR gig economy will continue to grow. 

As social becomes all encompassing, crisis management plans that have gathered dust will become redundant. Analytics-driven PR companies will increasingly have an edge over those which are creative-first or media-relations heavy. 

To read the predictions for “Metrics,” “Digital/tech,” “Social,” “Society,” and “Travel PR,” read my full blog here.
Source: ScottAsia Communications  sac@scottasia.net     www.scottasia.net