Worldwide, some 80 million images are posted to Instagram every day, making the platform a huge canvas for New Zealand.
Tourism New Zealand General Manager, Australia Tony Saunders said New Zealand scenery is unparalleled so travellers love to capture the spectacular surroundings and share it with their friends and family on social media.
"Thousands of Australians head over to Waiheke Island each year to view beautiful vineyards, olive groves and beaches so we weren't surprised to see it named the most Instagrammed spot in New Zealand.
"We get a huge amount of people sharing their photos of Waiheke Island and the rest of the country via @purenewzealand and the hashtag #NZMustDo. We love that travellers want to share their journey and the stunning landscapes."
Instagram's top ten are:
1. Waiheke Island2. Mount Maunganui
3. Hobbiton Movie Set
4. Sky Tower
5. Takapuna Beach
6. Lake Tekapo
7. Piha Beach
8. Wanaka Lake Front
9. Museum of New Zealand Te Papa Tongarewa
10. Skyline Queenstown
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