Known as the world's largest travel site, the TripAdvisor award celebrates excellence in hospitality and is only given to establishments that consistently achieve great reviews on TripAdvisor.
Choice Hotels Australasia CEO, Trent Fraser, praised all of the award-winners. “We are proud that so many of our Choice Hotels properties were honoured with the TripAdvisor Certificate of Excellence award.”
“There is no greater seal of approval then being recognised by our customers and these awards are a remarkable vote of confidence for our business and our continued commitment to exceed our guests' expectations,” said Fraser.
The TripAdvisor awards success reflects Choice Hotels' strong focus and commitment to customer service over the last 12 months. Part of this focus included the launch of a Reputation Management strategy which introduced Choice Hotels' own verified reviews and ratings program as well as a revamp to the company's guest insight survey.
Verified reviews and ratings allow guests who can confirm a stay at a Choice hotel, to leave a review and rating about their experience, which is then published on the Choice Hotels website. Guest insight surveys are sent to the guest after their stay to give both an overall and departmental rating of the property in areas such as staff service levels, housekeeping and check in/ check out experience. The guest can then choose to also make this survey a formal review and rating and also have it published on the company's websites.
These programs, coupled with the valuable information obtained from TripAdvisor, has given Choice Hotels' Franchisees valuable information to ensure they're tailoring their offering to guests' expectations accordingly.
TripAdvisor is the world's largest travel community site allowing travellers to create and read reviews from hotels, restaurants attractions and more all over the world. The site has 340 million unique visitors each month and is home to more than 225 million reviews making it a wealth of information for travellers.
Choice Hotels Australasia has more than 270 hotels across Australia, New Zealand and Singapore, with more than 11,000 rooms. Choice Hotels Australasia is a 100 per cent owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States with more than 6,300 hotels and 500,000 rooms in more than 35 countries and territories.
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