FUNDING TO PROMOTE VISITATION TO REGIONAL NSW

The Riverina, Central NSW and Central Coast regions will benefit from Regional Visitor Economy Funding to encourage travellers to explore what they have on offer. The Riverina Regional Tourism Organisation will receive $171,500 to promote the region as a food and wine destination. The funding will promote and develop new products and packages that attract overnight visitors, such as food and wine experiences, farm gate visits, provenance trails and events.

The Central NSW Regional Tourism Organisation has secured $178,000 to help promote the region’s culture and heritage, by delivering a collaborative new marketing campaign celebrating the 200 year anniversary of Bathurst, Australia’s oldest inland settlement.

Central Coast Tourism will receive $279,875 towards a ‘Stay 3’ marketing campaign, which aims to drive visitation in the leisure, conference, weddings, events and international market sectors, supported by ‘Stay 3 nights Pay for 2 nights’ accommodation packages.

The Regional Visitor Economy Fund (RVEF) is managed and administered by Destination NSW and supports investment in the regional NSW visitor economy on a matched dollar-for-dollar basis.