The campaign will feature major events as a key reason to travel including Vivid Sydney 2015, owned and managed by Destination NSW and the Blackmores Sydney Running Festival. The campaign, which is in market from 1 April until 30 June 2015, will incorporate print and digital advertising on trains operating on the busy Keikyu Narita Airport and Haneda Airport access line, via Tokyo CBD.
The campaign will also promote Regional NSW including the Blue Mountains, Port Stephens and the Hunter Valley.
Destination NSW Chief Executive Officer Sandra Chipchase said the campaign is part of a milestone $30 million three-year partnership with Qantas, announced in April 2013, to promote Sydney and Regional NSW to the world, and is a fantastic platform to encourage Japanese travellers to book a trip to NSW and discover what's on offer.
“This campaign leverages our exciting 2015 Sydney events that have proved popular with Japanese visitors such as Vivid, and promotes fantastic experiences available across Regional NSW to one of our top international priority markets,” Ms Chipchase said.
“Vivid Sydney is a unique and spectacular event that gives visitors an experience of a city like no other. With 3D building projections and our icons lit up including the Sydney Opera House, Sydney Harbour Bridge and Circular Quay, it's an unmissable event.”
“We are very proud of this innovative campaign with Qantas, and are confident the promotion of the new Qantas service will help drive visitation to Sydney and Regional NSW and encourage Japanese visitors to experience Australia's number one State,” she said.
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