EVENTS CAMPAIGN SET FOR JAPANESE LAUNCH

A new events campaign is set to launch in Japan as part of a joint initiative between Destination NSW and Qantas Airways. The campaign, running from 1 April to 30 June this year, will incorporate print and digital advertising on trains operating on the busy Keikyu Narita Airport and Haneda Airport access line, via Tokyo CBD.

The campaign aims to motivate Japanese travellers to visit Sydney and Regional NSW on the new Qantas Haneda to Sydney direct service.

The campaign will feature major events including Vivid Sydney 2015, owned and managed by Destination NSW, and the Blackmores Sydney Running Festival. It will also promote Regional NSW including the Blue Mountains, Port Stephens and the Hunter Valley.

Destination NSW Chief Executive Officer Sandra Chipchase said the campaign is part of a milestone $30 million partnership to promote Sydney and Regional NSW to the world, and is a fantastic platform to encourage Japanese travellers to book a trip to NSW and discover what’s on offer.

“We are very proud of this innovative campaign with Qantas Airways, and we are confident that the promotion of the new Qantas service will help drive visitation to Sydney and Regional NSW and encourage Japanese visitors to experience Australia’s number one State,” Ms Chipchase said.