Monday, 2 April 2012

Malaysia Wins Three Pata Gold Awards 2012

Malaysia has been named as the winner of three PATA Gold Awards 2012, with the awards ceremony taking place on April 21, 2012 at The Royale Chulan, Kuala Lumpur, Malaysia during the PATA Annual Conference.

Tourism Malaysia won the coveted PATA Gold Awards 2012 in the categories of Marketing - Primary Government Destination for its 'A Million Experiences to Share' campaign, and Marketing Media - Travel Poster for its posters depicting orangutans, diving, Mount Kinabalu, the homestay programme, and Siti Khadijah Market. The third award was won by the Frangipani Langkawi Resort & Spa in the category 'Environment - Educational Programme' for the management of its waste water system.

'A Million Experiences to Share'
Presented by the Pacific Asia Travel Association (PATA), the PATA Gold Award  was developed to recognise travel industry organisations which have made outstanding contributions to successfully develop and promote travel and tourism in Asia Pacific.

Shahrin Mokhtar, Director, Tourism Malaysia Sydney, believes the recognition is a reflection of the innovative programs and marketing initiatives implemented by Tourism Malaysia, to promote the country as a premier tourist destination.

"The Tourism Malaysia marketing programme aims to display the breadth and diversity of tourism options on offer in Malaysia. From eco-tourism, to community-based homestay programmes, to opportunities for adventure, and of course our beautiful beaches and cosmopolitan cities, Malaysia offers a unique mix of experiences for travellers, and our marketing activity aims to capture this diversity."

Frangipani Langkawi Resort & Spa
"In addition to our advertising, the Ministry of Tourism has also implemented a number of unique initiatives such as the 1Malaysia Shopping Carnival, the Fabulous Food 1Malaysia culinary festival, and the Malaysian homestay programme to bring different activities to life for visitors to the country."

For more information on the PATA Gold Awards 2012, visit

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