Unleash Your Inner Wild! Thredbo Launches New Campaign Ahead Of 2024/25 Summer Season

• Thredbo Resort launches its brand-new 'Unleash Your Inner Wild' integrated marketing campaign.
• With opening day for Thredbo's 2024/25 summer season approaching on November 16, the new campaign will encourage adventure lovers to explore the mountains this summer.
• Thredbo's 2024/25 summer season is shaping up to be the biggest one yet with mountain biking, hiking, the new Alpine Coaster, a massive events calendar and lots more outdoor adventures.
• Thredbo has launched a series of new Special Deals to help guests save on lift passes, accommodation, lessons and more this summer.
• When buying online in advance, guests can save up to 30% off adults' and 50% off kids' lift passes.
• Please find media imagery and campaign assets here.

Thredbo Resort launches its brand-new 'Unleash Your Inner Wild' integrated marketing campaign.

Running in the lead-up to and throughout Thredbo's 2024/25 summer season, the new campaign invites every kind of adventure lover to explore the mountains this summer.

Thredbo Brand & Marketing Manager, Richie Carroll says the campaign seeks to inspire the adventurous spirit that everyone has within.

"Focusing on how it feels to be in the mountains, the campaign's contrast between 'taking it in' and 'letting it out' encapsulates the balance of adrenaline-spiking thrills and nature-inspired moments of chill that can be found in Thredbo."

"From shouting at the top of your lungs from Australia's rooftop, leapfrogging from one granite boulder to another or stopping to smell the wildflowers, 'Unleash Your Inner Wild' evokes a real sense of exploration, youth and curiosity," said Mr Carroll.

Featuring playful and genuine-feeling visuals, the campaign reimagines adventure as an approachable experience for a wide audience. Thredbo's 'Unleash Your Inner Wild' campaign will roll out from today across TV broadcast, Spotify, cinema advertising, digital media, print media and social media.

Non-Stop Mountain Adventures

Kicking off on November 16Thredbo Resort launches its brand-new 'Unleash Your Inner Wild' integrated marketing campaign.

Offering bucket list hikes through Australia's highest peaks, over 40km of gravity mountain biking trails to explore, thrilling rides on the new Alpine Coaster, fly fishing, golf, tennis and lots more outdoor activities, the summer adventures are endless at Thredbo Resort.

Season passes, lift passes, lessons, guided adventures and more are available to purchase now. Plan your adventure at thredbo.com.au/summer.

More Ways To Save This Summer

Thredbo has launched a series of new Special Deals to help guests save on lift passes, lessons, accommodation and more this summer.

• Buy Early & Save: Score up to 30% off adults' and 50% off kids' lift passes when purchased online in advance.
• Private Lessons: Book a private MTB lesson for up to three people from only $219.
• Thredbo Alpine Hotel Adventure Package: Enjoy accommodation, breakfast, scenic chairlift access, an Alpine Coaster ride, access to the Leisure Centre, tennis and golf from only $142.50 per person per night twin share.
• Summit Kosci Family Package: Enjoy accommodation, breakfast and scenic lift passes for a family of four from $497 per night.