Adelaide is the Affordable, Sustainable Destination that Offers a Unique Winter Experience

Adelaide

Adelaide is already Australia’s best connected business event destination, and it really comes into its own in winter.

Now, Adelaide’s high-quality venues and hotels have joined forces to provide outstanding rates so that you can experience the best the city has to offer when the nights draw in. With bid funding available for eligible business events, it has never been more affordable – and its not too late for 2025!

Everything is close at hand, so delegates can maximise their time on the ground to make more meaningful connections without wasting time in traffic. A compact CBD is just 15 minutes from the airport, and with more than 7,000 high quality hotel rooms to suit every budget, attendees will waste no time settling in and getting down to business.

Associations looking to stimulate their audience with content and learnings from global experts will discover that Adelaide’s key industry sectors – and the people behind them – are world class. South Australia is building an enviable reputation as a destination of choice for professionals looking for inspiration, offering expertise in health, medical and life sciences research at BioMed City, and in space, AI, and technology at Lot Fourteen.

Both of these innovation districts are right in the heart of the city, alongside three major university campuses. Adelaide’s cutting-edge credentials can also be seen in advanced manufacturing, AgTech, defence, energy, renewables and so many more smart, sustainable and creative industries.

Adelaide

For corporates bringing the whole team together, Adelaide boasts a host of unique and flexible meeting spaces. The city speaks for itself – with a plethora of hotels, the National Wine Centre, SkyCity and the Adelaide Convention Centre among a range of options to choose from – but for spectacular scenery, warm log fires and over 200 cellar doors, world-renowned wine regions including the Barossa Valley, Adelaide Hills and the McLaren Vale, are just a short 40 minutes’ drive away. Nestle in the Novotel Barossa Valley for a few productive days among the vines, or indulge at the majestic Mount Lofty Estate – the choice is yours.

After hours, the weather will be mild but dry. Adelaide’s geography makes for a very walkable city, and delegates will enjoy exploring boutique streets and laneways. You are never too far away from gourmet restaurants, cosy bars and inviting coffee nooks, and SA’s reputation as the food basket of Australia is on full display at Adelaide Central Markets, the largest undercover produce market in Australia.

And because it is Adelaide, there will be plenty to keep visitors entertained. Major events such as the Adelaide Cabaret Festival, Tasting Australia, Illuminate Adelaide and the British and Irish Lions match ensures that the ‘festival city’ is always on.

Business Events Adelaide CEO Damien Kitto said that every business event attendee will leave Adelaide wanting to return.

“The ‘Team Adelaide’ approach runs strongly through all our members. It is our way of doing things, ensuring that each delegate is given the very best experience every step of the way,” he said.

Adelaide

“From airport to airport, and all points in between, Team Adelaide partners work together. This winter campaign is a great example – venues and State Government joining forces to offer significant savings. What a perfect time to visit – it might be winter, but you can be sure of a warm welcome.”

Exceptional quality, industry sector strengths and great value makes Adelaide a compelling choice.

Grab a coat, fly south for the winter and discover why business event organisers looking for an affordable, sustainable destination that can provide a unique winter experience will find everything they need in Adelaide.

These great rates are available for business events commencing between 1 June and 31 August 2025.

For more information, or to register your interest, simply head here.