 |
| David Craig, Tourism New Zealand general manager Asia |
The event will see Amway China sending 10,000 elite distributors to Queenstown for a five-day programme that is expected to generate a revenue of NZ$50 million (US$34.3 million) and an estimated shopping consumption of NZ$10 million.
David Craig, Tourism New Zealand general manager Asia: Hosting is what New Zealanders do best
The event will play a prominent role in promoting New Zealand's tourism and economic development, said a media release by Tourism New Zealand.
Amway China's president, Audie Wong, shared that New Zealand was chosen for its "excellent hard and soft tourism conditions" and "high flexibility and creativity it exhibits as a business events destination".
Commenting on the win, New Zealand prime minister and minister of tourism John Key said: "This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market.
"China is now our second-largest and fasting growing tourism market, contributing nearly NZ$1.7 billion to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors."
Key pointed out that in 2013, the New Zealand government committed an additional NZ$34 million over four years for the purpose of securing international business events and incentives like the 2018 Leadership Seminar, because of the value they bring to the economy.
David Craig, Tourism New Zealand general manager Asia, said: "Hosting is one of the things we New Zealanders do best. In Maori, we use manaakitanga to express our concept of hosting: we view our visitors as friends. Precisely because of this, I firmly believe that New Zealand can provide distinctive incentive business experiences, just as our slogan Naturally Beyond Convention implies."
The winning bid was supported by Tourism New Zealand, Immigration New Zealand, Queenstown Council, Destination Queenstown and Air New Zealand.
No comments:
Post a Comment