Queensland.com has been redesigned and rebuilt to utilise world-leading technology to deliver personalised web experiences for aspiring travellers all around the world, by capturing data on user-preferences to display content personalised per visitor – showing people who love beach holidays more beach images and options, or for someone who has recently been searching for music festivals, it will highlight Queensland’s iconic events like the Birdsville Big Red Bash or Blues on Broadbeach.
Attracting more than half a million global visitors per month, launching the new Queensland.com now puts Queensland at a significant advantage over the next 12 months as global travel resumes. It will support both the active intrastate campaign by showcasing operators and focusing on conversion, as well as feeding the important 'dreaming' phase in interstate and international markets by harnessing the power of video and moving images.
There will be six global sites in English and a further six translated versions of the site launched in key international markets.
Queensland’s tourism businesses and event organisers will have their experiences highlighted as we actively work to retain visitors on the site and drive them to more content that they might be interested in, with a strong focus on conversion into booked travel.
Tourism and events businesses can optimise their presence on the new Queensland.com through their ATDW listing.
*Tourism and Events Queensland
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