While overall visitation onsite grew to 854,177 visits, the number of Auckland adults visiting experienced double digit growth of 17 per cent.
More children are visiting the museum, with growth of 16 per cent on prior year. The number of school-aged children attending school programmes on site increased by 22 per cent.
Auckland Museum Director Roy Clare says, “As we conclude the second year of delivering our long-term strategic plan, Future Museum, we have continued to deliver public value for the ever-growing and increasingly diverse people of Tāmaki Makaurau.”
More people each year are engaging with Auckland Museum onsite, offsite in the community, and online.
Over 135,000 visitors attended the WOW® World of WearableArt™ inaugural international touring exhibition.
Taku Tāmaki Auckland Stories was launched in May to celebrate Auckland’s 175th Anniversary eliciting high interest from Auckland families – a key exhibition audience. Overall visitor satisfaction for the year was 99 per cent.
The launch of Collections Online in June saw over one million collection records made available to the public online which has contributed to a 91 per cent growth in online visitors to the museum’s website.
He Toa Taumata Rau, the Online Cenotaph was also relaunched as part of the centenary period with 153,636 virtual poppies laid as part of remembrance of New Zealand service people. An estimated 34,000 people attended the Anzac Day dawn ceremony supported by the museum in partnership with Auckland Council.
Committed to delivering a sustainable foundation, the museum produced its best self-generated revenue results in a decade of performance, and 26,849 volunteer hours were contributed to deliver a range of both customer-facing and behind-the-scenes activities.
Further progress has been made in creating a ‘green’ museum with carbon emissions reduced a further 19 per cent on prior year.
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