Peru’s Manu National Park selected as Best International Active Tourism Product in FITUR

Manu National Park

The Manu National Park was selected as the Best International Active Tourism Product in the Nature Category at the recently-held International Tourism Fair (Fitur) in Madrid, Spain.

The Peruvian protected natural area, located in the southern regions of Cusco and Madre de Dios, emerged as winner of the accolade with the tourism promotion campaign entitled “Manu, Amazonian Treasure”.

The Fitur’s jury, composed of tourism operators and members of the media, was unanimous in the ruling, distinguishing the originality, creativity and aesthetics of the campaign aimed at featuring Manu as a leading tourist spot in the Andean nation.

“Peru displayed its charms at this event, showcasing itself as a country with many destinations where luxury tourism is closely linked to nature, health and well-being,” Peru’s export and tourism agency PromPeru said.

It said the Peruvian stand was visited by the members of the Spaniard royal family Prince of Asturias Felipe and, his wife, Princess Letizia.

The judging panel praised the professionalism and appropriateness of the Peruvian stand to the needs of the marketing, communication, promotion of the product and design, namely the originality and innovation.

The aim of the 19th Best Tourism Product Competition of the second largest tourism exhibition in the world was boosting development and marketing within the sector as well as promoting high-quality tourism products.

Considered as one of the biggest and richest natural reserves in the world, Manu was declared a National Park in 1973, a World Biosphere Reserve in 1977 and a World Natural Heritage Site by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) in 1987.