Malaysia Sticks with Old Favourites for Indian Market

With over 70 per cent of Indian arrivals still first-time tourists to Malaysia, the country's NTO will continue to push traditional destinations.

Tourism Malaysia’s director for India, P Manoharan, said holidays in Kuala Lumpur, Penang, Resorts World Genting and Malacca would be emphasised in its promotions to Tier Two and Tier Three cities.

Luxury Tours Malaysia’s senior manager, Arokia Das, commented: “Many first-time travellers to Malaysia from Tier Two and Tier Three cities are middle-aged and spend quite a bit on shopping.

“They tend to do dual destinations, combining Malaysia with Singapore,” he added.

According to Manoharan, the East Malaysian states of Sabah and Sarawak appeal to mature travellers looking for an experiential holiday in offbeat destinations.

He also shared that Tourism Malaysia was increasing its focus on online marketing. “Online marketing has a wider reach and is more cost-effective compared to print and electronic media.”

The NTO has set a target of 780,000 arrivals from India this year, up from last year’s 691,271.