Renewed Look for 2013 Show Floor Layout Announced by EIBTM

For the event to be conducted this year by EIBTM (www.eibtm.com), the global hub for the meeting and events industry, which is dedicated to driving the industry forward, is working on a new look to the show floor. The exhibition hall in Fira Gran Via (Barcelona), will showcase a new design and layout, dedicated towards giving the visitor and exhibitor experience a fresh appeal.

Jennifer Booth, Reed Travel Exhibitions, Operations Manager EIBTM commented, “As global event organisers, showcasing the best of the industry is key to everything we have set out to achieve in 2013. With the exhibition evolving at such a rapid rate and with our 10^th anniversary in Barcelona ahead, we felt that it was an appropriate time to make some big changes which will enhance the experience of all of our attendees.”

Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director commented, “In addition to the core function of EIBTM, which is to facilitate optimum levels of business through matching buyers with exhibitors, we are working to update the look and feel of the event.  We are all very excited about the evolving plans which will allow a greater variety of attractions on the show floor as well as more space for networking areas”.

The main focus behind the re-design is to bring more balance to the exhibition floor and provide a better flow of visitor traffic to all areas. Framing the two ends with features to draw traffic through and creating two additional horizontal straight aisles and two central Piazzas for networking will ensure a steady movement of traffic through the aisles on the show floor.

Booth concluded, “The EIBTM main aisle has become extremely congested over the years and the so the new layout will ensure that all exhibitors have a continual flow of traffic moving past their stands and will ensure each of them gain the highest level of return on investment possible, as a result of their participation.”

Barnett continues, “We have integrated the two Piazzas onto the show floor as a direct result of feedback we received from key partners and our Advisory Board members. Both facilities will offer a new dining, meeting and networking experience and will be creatively themed.

“The new features, which have been strategically located within the exhibition hall will provide local food and drink, further enhancing the catering offering that we currently have at Fira.  For example, the Piazza located in the Europe section of the hall will offer a selection of traditional Catalan tapas as part of our initiative to bring a true ‘Barcelona’ feel to the event.

“We have also made some positive changes to the new entrance area of the exhibition hall. The space has been designed to offer a more relaxed arrival experience with two new information & meeting points, lounge style seating and a central activity area,” Barnett concludes.