Viet Nam Ranks Among the Top Three Most-Searched Destinations by APAC Travelers

Vietnam

A Rising Star on the Global Travel Map

Viet Nam has firmly established itself as one of the most sought-after destinations in Asia Pacific (APAC), securing a spot among the top three most-searched locations during the EPIC Sale 2025. The campaign, which ran from April 22 to May 5, provided exclusive deals across seven key APAC markets, including Indonesia, Malaysia, Singapore, Thailand, Japan, Australia, and Viet Nam. The results revealed an encouraging trend for the Vietnamese tourism industry, as millions of travelers from across the region set their sights on the country's unique blend of cultural heritage, natural beauty, and modern charm.

A Boost to Viet Nam’s Tourism Appeal

As the tourism industry recovers and grows in Asia Pacific, Viet Nam is standing out as a top contender for both regional and international travelers. According to Traveloka, the leading travel booking platform in Southeast Asia, Viet Nam’s popularity has surged due to a combination of factors—affordable travel options, diverse attractions, and a well-preserved cultural identity.

The EPIC Sale 2025 not only revealed the most popular travel destinations in the region but also shed light on shifting travel preferences. Viet Nam emerged as one of the most searched destinations, with travelers eager to explore its rich culture, stunning landscapes, and growing range of travel experiences.

Top Destinations in Viet Nam to Explore

According to Traveloka’s data, several cities and regions in Viet Nam have captured the interest of travelers:

• Ho Chi Minh City
• Hanoi
• Da Nang
• Nha Trang (Khanh Hoa Province)
• Hue

These cities and regions continue to be the top domestic choices, reflecting the diverse attractions that Viet Nam offers. Ho Chi Minh City and Hanoi are bustling urban centers filled with history, culture, and modern amenities. Meanwhile, places like Da Nang and Hue showcase Viet Nam’s vibrant heritage, stunning temples, and beautiful landscapes, making them top choices for both local and international visitors.

The Rise of Resort Tourism and Staycations

A key takeaway from the EPIC Sale campaign is the increasing interest in resort tourism and staycations. Many travelers are seeking nearby getaways for long weekends or short trips, and Viet Nam’s coastal resorts and mountain retreats fit the bill perfectly. Locations such as Vung Tau, Nha Trang, Phan Thiet, and Da Lat are particularly popular, with Vietnamese tourists flocking to these spots for family-friendly activities, local cuisine, and relaxing stays in nature.

For many, these destinations offer the perfect mix of convenience and relaxation, making them ideal for 3-day, 2-night trips. The demand for short and flexible vacations is a growing trend in the post-pandemic era, where travelers prioritize comfort and cost-effectiveness. The variety of accommodation options, from hotels to villas, makes it easy to find the perfect stay for every budget and travel style.

Mindful Travel and the Appeal of Viet Nam’s Natural Beauty

The trend toward mindful travel is also on the rise, with many people seeking to reconnect with nature and explore cultural sites. Viet Nam, with its breathtaking landscapes—from its famous Halong Bay to the terraced rice fields of Sapa—is an ideal destination for those looking to escape into nature. The country’s growing appeal among tourists also comes from its emerging sustainable tourism initiatives, which encourage responsible travel and respect for local communities and environments.

A Bright Future for Viet Nam’s Tourism Industry

The recent surge in tourism interest comes at a time when Viet Nam’s tourism sector is experiencing impressive growth. In the first four months of 2025 alone, nearly 7.7 million international visitors traveled to Viet Nam, marking a 23% increase compared to the same period in the previous year. With a goal to attract 22-23 million international tourists this year, Viet Nam is poised to surpass pre-pandemic tourism levels and become a key player in the global travel market.

The growing interest in Viet Nam is reflective of the country’s commitment to improving its infrastructure, developing its tourism products, and offering travelers a diverse range of experiences. Whether you are seeking cultural exploration, adventure, or a peaceful beach retreat, Viet Nam is quickly becoming one of the most sought-after destinations in Asia.

For more information on Viet Nam's travel offerings, visit:
https://www.vietnamtourism.gov.vn

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