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| Hanoi’s Rural Tourism |
As Vietnam’s dynamic capital, Hanoi is often celebrated for its ancient temples, vibrant street life, and political heart. Yet beyond its bustling center lies a quieter revolution—one that’s turning farmlands and craft villages into thriving destinations for eco-conscious travelers. Guided by the national new-style rural development program, Hanoi is embracing rural tourism as a catalyst for sustainable growth.
Craft Villages and Culture-Rich Experiences
Hanoi’s suburban districts are weaving tourism into the fabric of rural life. In Bat Trang Pottery Village, visitors try their hand at shaping clay, while Duong Lam Ancient Village offers the chance to prepare traditional sticky rice cakes with local families. These immersive experiences foster appreciation for heritage crafts and bring direct economic benefits to communities.
In Hong Van Commune, formerly known for agriculture, a shift toward ornamental plant tourism now draws tens of thousands of visitors annually. It’s a model example of how rural tourism can reshape local economies without losing touch with tradition.
Official Support Fuels Local Innovation
The transformation is rooted in national and municipal policy. Since the introduction of Decision No 922/QĐ-TTg in 2022, Hanoi’s government has supported rural tourism as part of its broader development strategy. Initiatives range from infrastructure improvements to certification of city-level tourism sites, many of which showcase agriculture, traditional crafts, and eco-tourism.
Duong Xa, Phu Dong, Thuy Ung, and Van Diem villages are just a few of the 42 recognised tourism destinations, each reflecting a unique blend of cultural and natural assets. Two standout sites—Hong Van Countryside Tourism Site and Phu Dong Green Park—have already earned 4-star OCOP status for community-based and ecological tourism.
Stories of Success: From Grapes to Guesthouses
In Vinh Ngoc Commune, Vu Van Luc has transformed riverside land into a black grape tourism farm, welcoming visitors to harvest fruit, take photos, and learn about sustainable farming. With entry fees bundled into the grape price, the model has turned a once modest plot into a seasonal hotspot.
Duong Lam, Vietnam’s first ancient village to receive national heritage recognition, has successfully merged tourism with daily life. Locals like Pham Van Xuyen now run guesthouses, serve home-cooked meals, and demonstrate traditional crafts, adding new purpose to old ways.
Education, Sustainability, and Rural Enrichment
Canh Buom Xanh Ecotourism Site in Gia Lam District goes beyond recreation by offering educational programs for children. These hands-on experiences teach respect for nature and provide insight into rural livelihoods, supporting a deeper understanding of sustainable development.
According to Mr. Nguyen Xuan Dai, Director of Hanoi’s Department of Agriculture and Environment, rural tourism is not only an economic tool but a cultural safeguard. By aligning it with agricultural restructuring and community wellbeing, Hanoi is positioning itself as a leader in balanced, inclusive tourism development.
Planning for 2025 and Beyond
Backed by Programme No 04-CTr/TU and Plan No. 73/KH-UBND, Hanoi’s long-term strategy will continue to link rural tourism with agricultural innovation and rural economic growth through 2025. The coordinated efforts of government, communities, and the private sector are already turning peaceful countryside districts into compelling destinations for both domestic and international visitors.
Tourism Information
Hanoi Department of Tourism: https://vietnam.travel/places-to-go/northern-vietnam/ha-noi
Vietnam National Administration of Tourism: https://vietnamtourism.gov.vn
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