Sunday 17 December 2023

LATAM Airlines Signs Exclusive Agreement with Paramount+

LATAM Airlines is thrilled to announce that starting in December, passengers will have complimentary access to Paramount+ content through the airline's onboard entertainment service, LATAM Play. This exciting development is a result of an exclusive agreement between LATAM Airlines and Paramount+, bringing a vast selection of streaming content to the airline's fleet of over 300 aircraft. LATAM passengers can now enjoy an enhanced inflight experience as they travel to any of the 148 destinations across 25 countries.

LATAM is the only airline in South America to feature Paramount+ content in its onboard service. This allows its passengers to choose from over 70 episodes of exclusive Paramount+ series, including the likes of HALO, Tulsa King and Kamp Koral: SpongeBob's Under Years, among others.

"We are pleased to announce this collaboration with Paramount+ to further enhance the experience for our passengers. At LATAM, we strive to make every journey with us an unforgettable experience, and this exciting agreement underscores our commitment to this." highlighted Paulo Miranda, Vice President of Customers at LATAM Airlines.

Meanwhile, Marco Nobili, Executive Vice President and International General Manager of Paramount+, stated: "At Paramount+, we constantly seek innovative ways to bring our content to as many viewers as possible, wherever they are, even in the skies. The partnership with LATAM Airlines allows us to reach a captive audience of consumers while they are travelling, and there is no better way to discover a new series or enjoy a program than when you are flying. Making our Paramount+ content available to LATAM Airlines customers is great for travellers and a testament to our commitment to providing exceptional consumer entertainment experiences to our fans."

Currently, LATAM Play also has an alliance with HBO Max, offering passengers over 170 movies, more than 430 series episodes, over 1,000 songs, and children's and reading content for them to enjoy during their travels. In the coming year, LATAM Airlines aims to grow its content offering by over 50%, consolidating its position as a leader in the region with world-class content.
* LATAM Airlines www.latamairlinesgroup.net
* Kate Jenkins at kate@beyourbrand.com.au

No comments:

Post a Comment