Scoot, the low-cost subsidiary of Singapore Airlines (SIA), today announced the launch of Scoot with Heart. This campaign champions the value of human connections and facilitates meaningful reunions via travel.
Social isolation is on the rise due to geographical distance and the rise of digital media, which have reduced the need for face-to-face interactions. Scoot’s new campaign seeks to empower positive change in the communities across our network by enabling connections between people and encouraging meaningful conversations.
For the inaugural campaign, Scoot partnered The Smart Local and local social service agencies, Lions Befrienders and the Foreign Domestic Worker Association for Social Support and Training (FAST), to arrange heartwarming reunions for two families. The campaign was supported by Pelago, who sponsored on-ground activities for the families in Singapore, and Mercure, who sponsored one of the families’ hotel stay. Mr Wee Chin Choon is a centenarian who lives alone in Singapore apart from his relatives residing in his home country of Indonesia, having migrated to Singapore more than 80 years ago for work. He had not seen his family since COVID-19 and missed them dearly. Scoot heard his story and flew his grandnieces over to reunite with him in person. The family spent quality time together, visited Gardens by the Bay and took some family photos together with a professional photographer. Ms Jessa Catoto is a foreign domestic worker who came from the Philippines six years ago for work, together with her sister-in-law, Ms Myrnamie Pelandas. As a surprise for Myrnamie, Scoot worked with Jessa to fly her brother (Myrnamie’s husband) and his daughters to Singapore for a fun-filled reunion, complete with a day out at Universal Studios Singapore.
Scoot Director of Marketing, Communications, Marketing Partnerships and Loyalty, Ms Agatha Yap, said “Travel is more than just getting to a destination; it is about connecting cultures and people we love. Scoot With Heart is also more than just a marketing campaign; it is our way of encouraging the community to treasure the human connections they have in their lives. Whether it is making an effort to put your mobile phone aside at the dining table to have a genuine chat with a loved one, or to ring up a friend just to check-in and re-connect, we hope that this campaign sparks off such meaningful conversations once again.”
Scoot has also launched a dedicated microsite where individuals are invited to find out more about its Scoot with Heart campaign and share their own stories of connection, to help them reflect on their relationships and inspire others to do so as well. For more information about Scoot with Heart, please visit https://www.flyscoot.com/en/discover/about-scoot/scoot-with-heart. More information about the beneficiaries and their families and campaign partners and sponsors can be found in the Annex.
Annex A: Uncle Wee – Bonds That Last a Century
Annex B: Jessa and Mie – Hearts Connected Miles Apart
Annex C: Campaign - Partners and Sponsors
* WE Communications for Scoot at Email: we-auscoot@we-worldwide.com
* Scoot Media Relations at mediarelations@flyscoot.com
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