SYDNEY STARS IN SAY G'DAY CAMPAIGN

Tourism Australia’s global campaign, Come and Say G’day, has celebrated its one-year anniversary in international markets. 

To mark the occasion, the campaign’s Brand Ambassador, Ruby the kangaroo, made special appearances with Sydney Harbour as her backdrop on major billboards in New York, Singapore, London, Chengdu and Beijing.

 
The campaign's positive impact in key markets has seen global consideration for an Australian holiday increasing over the past 12 months and the number of international travellers searching flights to Australia up 10 per cent compared to 2019.

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