Thailand Convention and Exhibition Bureau (TCEB) led the Thai Team to an outstanding finish at the recent IT&CMA in Bangkok with a total of 405 leads across three exhibition areas, while Pattaya, one of Thailand’s MICE Cities, debuted its City Package at the show to lure overseas groups.
The impressive number of generated leads follows TCEB’s 23 conference bid win performance concluded at the end of the bureau’s 2023 financial year on September 30.
Thailand Pavilion (40 exhibitors) generated 135 leads, a 43.6% increase from 94 leads achieved last year. Pattaya Pavilion (24 exhibitors) generated 150 leads, while Isan MICE Stand (10 exhibitors) generated 120 leads.
Mr. Chiruit Isarangkun Na Ayuthaya, TCEB President, said “Thailand put up a tremendous showing at IT&CMA this year and we have the results to show for it – 405 leads. Pattaya and Isan had their standalone stands next to the Thailand Pavilion this year and contributed 270 of the total 405 leads. We noted that buyers are responding to our efforts to introduce potential destinations. More than half of the exhibitors at the Thailand Pavilion this year are from such destinations but that didn’t stop buyers from making enquiries and pushing the number of leads at the Thailand Pavilion well past the 94 last year to 135. We know a mix of novelty and quality is key and TCEB’s product development team and our four regional offices are keeping pace. Look out for more products emerging from every region of Thailand. We do hope our new and potential locations can attract future overseas delegates when they attend 23 conferences Thailand have won bids to host from now up until 2028.”
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