41st Thailand Tourism Festival held in Bangkok

The 41st Thailand Tourism Festival (TTF 2023) was held this month at Bangkok’s Queen Sirikit National Convention Centre, showcasing an exciting array of tourism products and services from around Thailand, including up-and-coming Unseen New Chapters attractions along with fascinating culture and heritage, and delicious regional cuisine.

Presiding over the opening ceremony, H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, said “The annual Thailand Tourism Festival is an important platform to demonstrate the Thai tourism industry’s commitment to make Thailand the preferred destination for travellers from around the world. In its 41st edition, the Festival will herald Thailand’s tourism towards the 2024 strategic direction that will continue to elevate the tourism supply and sustainable standards, as well as leverage the Thai soft powers to promote and develop high-value and sustainable tourism in Thailand.”

Conceptualised and organised by the Tourism Authority of Thailand (TAT) under the concept of ‘Inno-Cultural for Sustainable Tourism’, the TTF 2023 focused on promoting Unseen tourist attractions, telling Untold stories, sharing Unlimited experiences, unveiling Unbox travel activities, and highlighting amazing travel opportunities that are Unpredictable beyond expectations, Unbelievable in their appeal, and Unforgettable in the impressions they will create.

Ms. Thapanee Kiatphaibool, TAT Deputy Governor for Domestic Marketing, said “The TTF 2023 is aimed to help stimulate travel within Thailand and to create greater awareness of the unique characters of each of Thailand’s five regions, as well as to promote Thai tourism’s increased push towards sustainability in line with the Thai government’s Bio-Circular-Green or BCG Economy Model.”

Visitors to the TTF 2023 immersed themselves in the Thai way of life and updated themselves on the tourism offerings from around the kingdom at five uniquely designed tourism villages representing the five regions of Thailand, plus four additional zones on Amazing Thailand, Thai Tourism Alliances, Net Zero Tourism, and the Main Stage for cultural and musical performances. Both the exhibitors and visitors are encouraged to adopt a zero landfills concept, thus reflecting Thailand’s tourism push towards more sustainable tourism and Net Zero Tourism.

During the five-day event, TAT estimated that the TTF 2023 would generate around 80-100 million Baht. It is expected that 80,000-100,000 visitors will come to the event spending about 800 Baht per person.

The TTF 2023 took place from 2-6 August 2023. 

Amazing New Chapters Amazing Thailand Festival 2023 Thailand Tourism Festival TTF TTF2023 Unseen New Chapters

*Tourism Authority of Thailand, 1600 New Phetchaburi Road, Makkasan, Ratchathevi, Bangkok 10400, THAILAND