DESTINATION NSW AND NRMA PROMOTE SAFE NSW ROAD TRIPS THESE APRIL SCHOOL HOLIDAYS

Destination NSW and the NRMA have partnered to produce a new video promoting the steps to prepare for a safe road trip ahead of the April school holidays.

 
Building on Destination NSW’s existing road trip program, the new content encourages holidaymakers to complete some basic safety checks on their vehicle before departure and staying alert while travelling by road across NSW.

The video features footage of some of Destination NSW’s recommended road trip itineraries coupled with advice from NRMA roadside assistance, and will be used for digital and social campaigns by both partners.

CEO NRMA Motoring & Membership Emma Harrington said the NRMA’s #WhyWeRoadTrip campaign married perfectly with Destination NSW’s road trips campaign.

“A road trip with friends or family is one of the best ways to explore NSW and ACT. It allows you to get off the beaten track, reconnect with family and friends and have some truly unique experiences while knowing that you are also supporting local communities and businesses as you go.

“With more people on the roads over school holidays, it’s also important to be safe by taking some steps to prepare your car before heading off, plan where you’ll stop along the way to manage fatigue and how to drive safely on regional and country roads.

“As the majority of our members live in NSW, we share a common goal with Destination NSW to encourage residents to discover their own backyard and support the NSW communities, especially in regional areas who really needed a helping hand following a tough year of bushfires, drought, floods and a pandemic,” Ms Harrington said.

The partnership campaign commenced this week and will continue through early April.

The road trip safety video supports Destination NSW’s efforts to grow the organisation’s YouTube content and following. YouTube is a popular source of information and inspiration for potential visitors, so Destination NSW has committed to regularly produce new content that showcases destinations across the state. Engagement on Visit NSW’s YouTube channel has increased by 58 per cent in recent months, meaning more views, shares and comments on videos highlighting uniquely NSW experiences and attractions.

The video will also feature on the NRMA website, and on the VisitNSW.com road trip essentials webpage.

Website: www.theholidayandtravelmagazine.blogspot.com.au

Destination NSW
https://www.destinationnsw.com.au/