Win a Weekend For Two to Melbourne

You could win a weekend for two. Every Wednesday, Play Melbourne is giving away a weekend for two in Melbourne, Australia,  flying Virgin Australia. All you have to do is take a chance. Are you game? OK, here we go... Simply answer this week’s 3 questions hidden in the picture grid on the Play Melbourne website for your chance to win. The twist? the winner is announced on Wednesday and flies to Melbourne that very Friday, so be ready to go at the drop of a hat. Good luck!

Play Melbourne is Victoria's latest tourism marketing campaign, and has been a success interstate, Minister for Tourism and Major Events Louise Asher has said.

Launched in June last year, Play Melbourne has recorded more than one million hits on YouTube, 437,000 website visitors and 19,000 Facebook fans.

 Louise Asher

"These figures show the Play Melbourne campaign has generated significant interest since its launch nine months ago," Ms Asher said.

"They also demonstrate the campaign is effectively achieving what it set out to do, which is spark renewed curiosity in Melbourne experiences and destinations."

According to the latest National Visitor Survey released today, there was a 4.3 per cent growth in domestic overnight expenditure in Victoria to $9 billion in the 12 months to December 2011.Melbourne attracted 601,000 more interstate overnight visitors than Sydney in the same period, recording a total of 4.3 million interstate overnight visitors.

The National Visitor Survey results also found tourism in regional Victoria continued to grow. Domestic overnight expenditure in regional Victoria increased 6.5 per cent year-on-year to $4.2 billion in the year ending December 2011.

Virgin Australia

The Play Melbourne campaign was designed to drive increased holiday travel to Melbourne and has included cooperative marketing with Virgin Australia. The campaign is an integrated media campaign that includes television, cinema, print and radio advertising, cooperative travel industry marketing, as well as online, social media and public relations activities.

"The survey results provide us with evidence the Victorian Coalition Government's investment in tourism campaigns like Play Melbourne has far ranging benefits for Victoria," Ms Asher said.

Go to the website  http://www.playmelbourne.com.au/ for more details