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Sydney
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Destination NSW is currently running a campaign for Sydney in the United Kingdom in partnership with
Emirates and Trailfinders. The campaign is targeting adults aged 50-59 living
in the UK.
The UK
is now the third largest source market for international visitors to NSW with
331,000 Brits visiting the State last year. Trailfinders is the UK’s largest retail agency with 24 travel
centres across the UK.
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| Sydney |
The campaign includes national and regional press advertising in publications
such as the Daily Mail, Sunday Times and Manchester Evening News and online
banners on selected websites such as Gardener’s World and Radio Times. A
dedicated campaign page has been placed on the Trailfinders
website. Promotions are running across the Trailfinders in-house distribution
channels including its e-newsletter which is sent to a database of 950,000.
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