U.S. Travel Association’s International Pow Wow is the
travel industry's premier international marketplace and the largest generator
of travel to the U.S.
- it is NOT a typical trade show. In just three days of intensive pre-scheduled
business appointments, more than 1,000 U.S. travel organizations from every
region of the USA (representing all industry category components), and close to
1,200 International and Domestic Buyers from more than 70 countries, conduct
business negotiations that result in the generation of over $3.5 billion in
future Visit USA travel. At International Pow Wow, buyers and sellers are able
to conduct business that would otherwise be generated only through an
exhaustive number of around-the-world trips.
About Brand USA
The Corporation for Travel Promotion—now doing business as
Brand USA — was created for
the purpose of encouraging travelers from all over the world to visit the United States of America.
The public-private marketing entity was created to work in close partnership
with the travel industry to maximize the economic and social benefits of travel
in communities around the country. Pow Wow offers the world’s best platform for
launching Brand USA’s
inaugural global marketing campaign. At Pow Wow, attendees will get the first
viewing of the international marketplace advertisements as well as learn about
Brand USA’s
initial target markets. In addition, the newly designed consumer-focused
website, DiscoverAmerica.com, will be showcased along with a wide array of
interactive social media tools. Brand USA will be taking appointments at
their booth, the first-ever island structure, which will be located near the
main lounge in the marketplace hall.
Facts & Figures
 |
| Los
Angeles Convention Center |
2012 Host City: Los
Angeles, California
Dates: Saturday, April 21-Wednesday, April 25, 2012
Number of Booths: 1,100
Exhibitors: U.S.
Suppliers of USA travel products and destinations
Attendees: International Buyers, Domestic Buyers and
International Journalists
Total Attendance Expected: 5,000
Number of Countries Represented: 70+
Location: Los
Angeles Convention Center
Produced by: U.S. Travel
Association
Website: http://www.ustravel.org/events/international-pow-wow
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