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Thursday, 24 July 2025

What’s the Top Thing to Do in the World? The 2025 Travellers Have Spoken

Florence
The World’s Best Experiences Revealed

Every year, millions of travellers take part in a global vote — not through ballots, but through real reviews. Tripadvisor’s 2025 Travellers’ Choice Awards Best of the Best has unveiled its top experiences, with just 1% of global listings earning this elite title. These are the moments that stay with you — the boat rides, bike tours, hikes, and history walks that turn a trip into a story worth sharing.

Could It Be Rafting in Colorado or Sightseeing in Sorrento?

Top experiences span continents and interests. In Colorado, the thrilling white-water rafting tour down the Colorado River delivers big on adventure and scenery. Over in Italy, the romantic coastline of Sorrento draws in travellers for its cliffside views, ancient ruins, and Mediterranean charm. But neither took the number one spot.

Florence Wins Hearts with a Storyteller’s Touch

Topping the global list for 2025 is The Best Tour in Florence: Renaissance & Medici Tales, a walking tour through the heart of the Italian Renaissance, led by a local storyteller. Set in small groups, the tour moves beyond facts and dates to deliver drama, detail, and hidden tales from one of Europe’s most fascinating periods. It’s not just a walk through Florence — it’s a journey through time.

Vietnam’s Natural Beauty Shines in Ninh Binh

Vietnam

Ranked high on the list is the Full-Day Ninh Binh Highlights Tour from Hanoi, where travellers swap city bustle for serene countryside. With a blend of hiking, cycling, and river cruising, this tour showcases limestone karsts, ancient temples, and peaceful rice fields. Guides are praised for their enthusiasm and deep knowledge of local culture, making it more than just a scenic escape.

Dive into the Adriatic with Croatia’s Blue Cave Tour

Blue Cave Small-Group Boat Tour

Another favourite is the Blue Cave Small-Group Boat Tour from Dubrovnik. Travellers sail along Croatia’s sun-drenched coast, stopping to swim in hidden coves and snorkel in translucent waters. With a capped group size, this tour delivers a relaxed and intimate experience, where the sea and sky seem to stretch forever.

A Celebration of Quality and Connection

These top-rated experiences aren’t just beautiful — they’re built on authenticity, storytelling, and genuine connections. That’s what the Best of the Best title recognises: not only the quality of the destination, but the commitment of the people who make it unforgettable.

Fewer than 1% of Tripadvisor’s 8 million listings receive this honour, making each winner a rare gem in the world of travel.

Travel Your Way — With the World’s Best as Your Guide

Whether you’re a museum lover, a thrill-seeker, or a culinary explorer, the 2025 Best of the Best list offers something extraordinary. Use it to plan your next adventure — and discover why travellers from all walks of life agree that these are the best things to do in the world.

Explore the full list at:
https://www.tripadvisor.com/TravelersChoice-ThingsToDo

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