Mumbrella Travel Marketing Summit 2025 in Sydney: Where Travel Meet

Planning to elevate your tourism marketing game in 2025? The Mumbrella Travel Marketing Summit and Awards is the event to bookmark. Held at Crown Sydney on 28 August 2025, it brings together destination marketers, brand strategists, agencies, and travel media under one roof to explore fresh insights and innovative approaches shaping the future of travel. Travel And Tour World+15Mumbrella+15Travel And Tour World+15

Summit Highlights You Won’t Want to Miss

Expect over 20+ expert speakers across 14 dynamic sessions and two themed content streams. This summit is engineered for senior marketing leaders, digital innovators, and tourism professionals aiming to stay ahead in a rapidly evolving landscape. MumbrellaMumbrella

Morning talks, case studies, and roundtables will cover crucial topics including global storytelling, data-driven marketing, sustainability strategies, and destination branding that cuts through the noise. MumbrellaMumbrella

Global Voices and Standout Sessions

Emma Campbell, Sector Marketing Director of Abu Dhabi’s Department of Culture and Tourism, will share how her team expanded into 27 global markets, emphasizing cultural storytelling and regional appeal beyond typical tourist hubs. MumbrellaMumbrella

Representatives of the South Australian Tourism Commission, Erik de Roos and Marianthi Livaditis, will present their bold “You Don’t Make Friends with Salad” campaign—an innovative place branding strategy grounded in authenticity, humor, and cultural depth. Mumbrella+7Mumbrella+74Me News+7

Sara King from Intrepid Travel and Stuart Wragg of Salterbaxter will explore the rising concern of greenwashing in travel marketing, offering guidance on building credible, transparent sustainability narratives that resonate. MumbrellaMumbrella

Celebrating Innovation: Travel Marketing Awards

The summit culminates with the Travel Marketing Awards, highlighting excellence across 13 categories including campaigns, social media, PR, partnerships, and publications. Past award winners include Flight Centre Travel Group, Crystalbrook Collection Hotels, and Enthral – recognized for their creative and effective work. Mumbrella+8Mumbrella+8Travel And Tour World+8

Submissions open through 13 June 2025, and early-bird registration closes on 18 July — tickets range from AUD 609+GST (individual) to group discounts offering savings on bundled rates. Mumbrella

Why Sydney and Why Crown Sydney

Held in the striking Crown Sydney venue overlooking the harbour, the summit benefits from a sophisticated and accessible setting in one of Asia-Pacific’s most vibrant cities. It’s easy to combine business with local exploration, whether you stay near Barangaroo or venture into neighborhoods like Surry Hills or Darlinghurst. MumbrellaMumbrella

Who Should Attend

This gathering is tailored for:

• Tourism board leaders

• Marketing and PR agencies focused on travel

• Destination brand managers

• Travel media professionals
  Across airlines, hotels, digital platforms, travel services, and insurance, the summit provides strategies and insights relevant to driving growth in a post-pandemic, sustainability-focused marketplace. MumbrellaMumbrellaTradeindia+1Mumbrella+1The Holiday and Travel Magazine

For tickets, speaker updates or award entry details, visit:
https://mumbrella.com.au/travel

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
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