Thailand Takes the Spotlight at the 2025 PATA Gold Awards

Honouring a Nation’s Vision for Sustainable Tourism

Thailand has once again stepped into the global tourism spotlight, earning prestigious recognition at the Pacific Asia Travel Association (PATA) Gold Awards 2025. Held ahead of the PATA Travel Mart in Bangkok, the awards celebrated standout contributions to sustainability, marketing, and community-based tourism across the Asia-Pacific region. Among the winners were the Designated Areas for Sustainable Tourism Administration (DASTA) and the Tourism Authority of Thailand (TAT)—two key players driving the country’s forward-looking tourism strategy.

Community and Culture at the Heart of DASTA’s Grand Award

DASTA earned one of the event’s highest distinctions: the Grand Award for Sustainability & Social Responsibility. This accolade was awarded for its work on the Ban Na Ton Chan Homestay Community Enterprise, a project that has become a national model for heritage preservation and responsible tourism. Rooted in authentic local engagement, the initiative reflects the power of long-term community collaboration in sustaining culture and livelihoods.

DASTA’s leadership in sustainability didn’t stop there. The organisation collected five additional Gold Awards in the same category, recognising its efforts in climate action, inclusive tourism, youth and women empowerment, and destination resilience. Each award demonstrates how Thailand is fostering tourism models that are equitable, inclusive, and designed to endure.

TAT Wins for Marketing Creativity and Emotional Connection

The Tourism Authority of Thailand was also recognised for its excellence in marketing. TAT took home two Gold Awards in the Marketing category, affirming its role as a leading voice in promoting Thai tourism on the global stage.

The “Love Season” campaign was named Best Integrated Digital Marketing Campaign (Destination). Celebrated for its strategic reach and emotionally driven storytelling, the campaign invited travellers to discover the romantic side of Thailand. TAT’s second win, for Best Travel Photography, was awarded to “The Hidden Romance of Sam Roi Yot”—a visual love letter to one of Thailand’s most peaceful coastal escapes.

Global Recognition for a National Effort

TAT Governor Ms. Thapanee Kiatphaibool welcomed the recognition with gratitude, noting that it reflects the strength of collaboration and vision across Thailand’s tourism sector. She applauded both her team and DASTA, whose achievements highlight the breadth of innovation in Thai tourism today.

These awards build on Thailand’s growing list of international accolades, including recent wins in the Travel + Leisure World’s Best Awards 2025. Together, they showcase a national commitment to tourism that balances creativity with care, and growth with responsibility.
Looking Ahead to PATA Travel Mart 2025 in Bangkok

Award winners will be officially honoured at the PATA Gold Awards Gala Dinner on 27 August 2025 during the PATA Travel Mart in Bangkok. Delegates from across the Asia-Pacific region will have a chance to engage with the winning projects, which will be on display throughout the event.

For more information, visit:
Tourism Authority of Thailand: www.tourismthailand.org
PATA Gold Awards: www.pata.org

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
https://theholidayandtravelmagazine.blogspot.com/