As a major sponsor of this event, we brought a glimpse of winter to the audience with family-focused activations and a dedicated Canada segment featuring a theatrical real snow experience accompanied by Canadian winter scenic footage, promoting non-ski winter and a Canadian white Christmas, across three musical acts featuring well-known performers.
We also had Canadian celebrities Shania Twain and David Foster pre-record an invitation to all Australians to visit their 'home' and spend the holidays in Canada.
Destination Canada was able to raise awareness of Canada’s holistic winter offering to a vast Australian audience, aligning with our business objective to make Canada the ‘home of winter’ in the minds of Australian high-value guests.
Destination Canada was able to raise awareness of Canada’s holistic winter offering to a vast Australian audience, aligning with our business objective to make Canada the ‘home of winter’ in the minds of Australian high-value guests.
This sponsorship had a vast impact, with a reach of more than 50 million across broadcast, social media, print media, radio, and live attendees.
*Source: Destination Canada
*Source: Destination Canada
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