EXTEND THE WEEKEND IN ORANGE

Orange is already a favourite destination for many established travellers but the region’s latest marketing campaign looks to inspire a younger emerging crowd of under 35s to visit and explore their sense of adventure while sampling the finer things on offer.

Minister for Tourism Stuart Ayres said that a $262,000 marketing campaign, made possible by dollar for dollar matched funding through the NSW Government’s Regional Tourism Fund, kicks off yesterday in a partnership between Destination NSW, Orange360 and Orange City Council.

“The Extend the weekend campaign aims to drive awareness of the Orange region and stimulate demand for overnight visits and increased lengths of stay, by encouraging under 35 year olds to visit during the winter and spring months,” Mr Ayres said.

"Orange is home to stunning tree-lined streets, heritage houses, small bars and cellar doors, unique music venues, mountain bike trails, boutique shopping and farmers markets."

“We have been working very closely with local industry representatives to ensure this campaign explores the essence of the local offering in Orange and showcases a range of experiences that may not fit the usual expectations of the town,” Mr Ayres said.

View the video here.