Amtrak Launches New Advertising Campaigns

With ridership at a record 31.6 million in fiscal year 2013, Amtrak is highlighting the choice and benefits consumers have for travel with two new advertising campaigns promoting the National system and Northeast Regional Service.

“The new campaigns offer us the opportunity to feature the benefits and amenities of long-distance trains and the convenience of our Northeast Regional Service,” said Amtrak Chief of Marketing and Advertising Programs John Lee. “From the heart of one big city to another or to destinations in hundreds of local communities across the country, Amtrak takes you where you want to go.”

The new Amtrak National advertising campaign showcases the amenities offered by
long-distance trains that contribute to a unique and comfortable alternative to automobile road trips. With headlines such as “A better journey starts with a better ride,” “The art of travel redefined,” “Show the road who is boss” and “Take a whole new view of travel,” the new campaign promotes the advantages of rail travel vis-à-vis an automobile, such as private sleeper service, panoramic windows, and wide seats with extra headroom and legroom. The sign-off for these ads, “Making 500 destinations a far better ride,” speaks to the breadth and connectivity of the Amtrak network.
Source:-Amtrak Rail