Following in the footsteps of many major venues in Australia and around the world, the Sydney Entertainment Centre will now be known as ‘Qantas Credit Union Arena’.
The naming rights partnership comes as AEG Ogden, the leading venue management company in the Asia Pacific region assumed responsibility to operate the arena until the end of 2015.
Announcing details of the partnership, SEC General Manager, Steve Hevern said Qantas Credit Union had helped to ensure that there would be a major entertainment venue in the Sydney CBD for the majority of the time while the new International Convention Centre Sydney was under construction.
“Our business case for the Sydney Entertainment Centre remaining open for a further two years included the securing of sponsorship revenue. Qantas Credit Union has stepped up to the plate in being a major contributor to the financial viability of the Centre during the next two years,” he said.
Mr Hevern said both the venue and Qantas Credit Union were excited with the range of new marketing and promotional opportunities currently being developed.
“Qantas Credit Union represents excellence in the financial services industry. It is a brand that is very customer orientated and their strong customer service fits hand in glove with our philosophy in the entertainment business,” he said.
“In addition, they have a range of very attractive financial products we want to help promote to our large and diverse audiences.”
Mr Hevern said since May 1983, The Sydney Entertainment Centre had staged over 4000 events for more than 26 million fans.
“It currently ranks number four in the world in ticket sales for venues with between 10,000-15,000 seats.
“Over the years, it has become the spiritual home of music and entertainment in Sydney and it’s only appropriate that another uniquely Australian brand has come on board,” he said.
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