Tourism Australia’s General Manager Destination Development, Katherine Droga, said the fully searchable calendar provided a valuable one stop shop for the tourism industry, providing an online hub of nearly 80 domestic and international tourism events.
“This new online resource will make life much easier for those working in our industry, helping them to select the most appropriate events to participate in or attend here and overseas,” Ms Droga said.
“Thanks to input from across industry, including our state and territory tourism partners and the Australian Tourism Export Council (ATEC), we now have a simple, user-friendly tool which will greatly assist in planning for and participating in key international and domestic events such as G’Day USA, ATE14, Corroboree China and ATEC Meeting Place,” she said
Hamilton Island Enterprises General Manager of Sales, Philippa Harrison, welcomed the new online calendar as a much needed tool in an industry where trade events are a crucial part of business activity.
“Hamilton Island has a strong presence at industry events, it’s how we reach key decision makers in our target markets, so we are really pleased this new online events calendar will make the process of searching and selecting the right events for us a lot simpler,” Ms Harrison said.
The Tourism Industry Events Calendar is housed on Tourism Australia’s corporate website and allows industry to search by date, relevant market and host organisation, as well as add their own key events matching the set criteria. It will be regularly updated and acts as the central hub of event information, providing links to the host organisations’ websites for further event and contact details.
The creation of the new online calendar is the latest outcome of a recent review by Tourism Australia looking at ways to improve how Australian tourism product is sold and distributed at home and overseas.
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