A New Hotel Brand. A Brand New Solution

Atura Hotel Blacktown ensures genuine service, unique urban / industrial art inspired design style and first-class facilities are available to all at an affordable price whilst offering a brand-new state-of-the-art hotel perfectly located in the heart of Sydney’s burgeoning West.

Atura Blacktown is situated conveniently off the M4 motorway close to the busy Business Park precincts to service commercial clientele, and adjacent to Sydney Wet & Wild Water Park, Blacktown International Sports Park, Eastern Creek Raceway, the new Skyline Drive In and only 10 minutes from Sydney’s second CBD of Parramatta to attract leisure and holiday guests.

The Atura is also keeping guests well connected, thanks to a partnership with Broadband Solutions.

The new Atura is doing things differently, including when it comes to technology. Guests at the latest hot property from Amalgamated Holdings Limited can enjoy free Wi-Fi and local and STD calls.

By implementing a solution from innovative technology provider Broadband Solutions, a leading provider in the 5-star sector, Atura was able to dramatically reduce its call costs whilst ensuring fast, secure, reliable Internet.

“It’s a completely unique approach in that it’s a total IP solution, which means all calls are travelling over the Internet, so they are being carried in a very cheap manner,” explains Craig Simpson, Director of Hospitality Technology. “The call quality is also fantastic – it’s just like any phone call – because of the great Internet connection.”

The call costs are dramatically lower and there was a huge competitive advantage going to market in being able to offer our guests free local and STD calls.”

The solution also provided a single network solution that is extremely well suited to today’s global, mobile workforce.

“Staff can be on site or off site anywhere in the world and calls will go to their device, which acts as a desk phone. They could be in Jamaica and that digital extension will ring their mobile.”

At Atura’s request, Broadband Solutions even wrote code that enables the system to work through iPods, iPhones and iPads, using a freely available app.

• Plug-in at the Atura Blacktown:
• Complementary Wi-Fi in guest rooms and all public areas for guests, guests of guests, and anyone in the building.
• Complementary use of iMacs and printers in the lobby business centre. This also includes cloud printing, which means guests can print from their room or from any device.
• Complimentary local and STD phone calls within Australia to fixed landlines.
• Mobile check-in from the lobby via tablet.
• Complementary Wi-Fi and in-room moviesAtura Hotels

Atura Hotels are the place where modern business and leisure travellers go to escape the tired and embrace a new experience. This fresh take on travel is high on connectivity and low on guest maintenance, with dynamic public spaces that are as easy to unwind in as your own lounge room. The Atura guest is amazed at the high level of quality given the affordable price of the hotel. This value proposition is a key to the strength of the brand. Atura will be rolled out across Australia over the next 3 years in fringe CBD suburbs and business parks – the first to open was Atura Blacktown on Tuesday 15th October, 2013.

For more information visit - www.aturahotels.com.au