He plans to visit the International Tourism Bourse (ITB) in Berlin in March, where Malaysia will be presented at the ITB as a “Cultural and Convention Partner”, highlighting the country’s cultural attributes and its convention facilities.
“In the backdrop of the Visit Malaysia Year 2014, we have been making a pitch in our overseas markets to attract tourists from these regions. Last year, I visited Canada and the USA to attract North American visitors.
“At the just-concluded Asean Tourism Forum (ATF) 2014 in Kuching, Malaysia played host to tour operators, buyers and the international media, and could successfully profile itself as an attractive destination.
“We will continue to pro-actively promote Malaysia,” Mohamed Nazri told Bernama after the conclusion of the ATF 2014 recently, which he described as a “highly successful event”.
International tourism traffic to Malaysia, which has grown at a slower pace since 2010, was fuelled by neighbouring countries on whom Malaysia has become dependent.
But, as Mohamed Nazri puts it, a campaign carried out in conjunction with theVMY would always generate considerable hype.
The number of tourist arrivals in Malaysia grew up from 21 million in 2007to 25 million in 2012.
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